I’m delighted to share some truly groundbreaking news with you! At Pacific Mountain Workforce Development Council (PacMtn), we’re launching the Opportunity Begins Here campaign, a bold initiative designed to help individuals and employers thrive in our region.

This campaign is personal for me because I’ve seen firsthand the transformative power of a great career. It’s not just about finding a job; it’s about unlocking potential, creating stability, and building a brighter future. The Opportunity Begins Here campaign is our commitment to making that vision a reality for every person and every business in our community.

The workforce landscape has shifted in recent years. I’ve heard stories of people struggling to re-enter the job market or seeking to pivot into new industries. I’ve also spoken with employers frustrated by the challenges of finding skilled workers to fill key roles. At PacMtn, we believe there’s a way forward, together. By connecting job seekers and employers and equipping them with the tools they need, we can build a region where opportunity isn’t just a possibility; it’s a guarantee.

What Is Opportunity Begins Here?

The Opportunity Begins Here campaign is about empowerment. For job seekers, it’s a lifeline, offering tools, resources, and guidance to explore career paths, build skills, and land jobs that truly fit their goals. Whether it’s creating a standout resume, accessing training, or finding that next great opportunity, we’re here to help every step of the way.

For employers, it’s a bridge to the talent they need. I know how critical it is for businesses to find employees who are not just qualified but passionate and ready to contribute. Through this campaign, we’re strengthening partnerships with local businesses to connect them with diverse, skilled candidates who can help their organizations thrive.

Creating Economic Opportunity for All

Here’s the heart of the campaign: equity and inclusion. Too often, barriers—whether they’re economic, geographic, or systemic—stand in the way of opportunity. We’re working to break those barriers down.

I’m especially proud of our focus on underserved and rural communities. No one should have to leave their hometown to pursue a meaningful career. By investing in these areas, we’re creating pathways to success for everyone, no matter where they live or what challenges they face.

How You Can Be Part of This Movement

This campaign is a community effort, and I’d love for you to join us. Whether you’re a job seeker, an employer, or someone passionate about making a difference, there’s a role for you.

• Job seekers: Let us help you find your next career move.
• Employers: Partner with us to build a stronger workforce.
• Community leaders and advocates: Spread the word and help connect people to the resources they need.

Here’s how you can support the launch today: 

1. Follow Us: We’ve established dedicated social media channels for the OBH campaign. Please follow and engage with these pages to stay up to date on our progress. 

• Facebook: Opportunity Begins Here 
• Instagram: Opportunity Begins Here 
• LinkedIn: Opportunity Begins Here 

2. Share with Your Networks: Help us amplify the campaign by sharing posts with your teams, colleagues, and broader networks. Your influence can help us expand our reach and drive even greater impact. 
3. Explore the Website: The OBH webpage is now live and offers a wealth of resources for both job seekers and employers. Check it out and share it with your networks: Opportunity Begins Here webpage 

This is more than just a campaign; it’s a promise—a promise that opportunity begins here, with us, and with you. Let’s build a stronger future together.

Thank you for being part of this journey.

William Westmoreland
CEO, Pacific Mountain Workforce Development (PacMtn)